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    Greggs Stilton Bake Becomes Second-Biggest Launch

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    Greggs has announced that its new Stilton Bake has become its second-biggest product launch ever, selling over half a million units in the first week. The chain offered customers a chance to swap the Stilton Bake for a free Steak Bake if they disliked it, but only 0.4% of the bakes were returned, indicating strong customer acceptance.
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