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    Penneys Launches K-Beauty Mini-Marts in Ireland

    1 week ago

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    Penneys is set to launch K-beauty mini-marts in five Irish stores, featuring exclusive products from the UK’s No.1 Korean Beauty specialist, PURESEOUL. The mini-marts will offer affordable 'little sister' lines from popular K-beauty brands, with prices ranging from €3.50 to €12. The launch is scheduled for September 15, with potential for expansion to more locations.
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