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    Fáilte Ireland launches domestic tourism strategy

    5 days ago

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    Fáilte Ireland has unveiled a three-year strategy aimed at boosting domestic tourism revenue by 7%. CEO Caroline Bocquel emphasized spreading tourism beyond Dublin to under-visited regions, enhancing competitiveness for local businesses, and improving digital capabilities. The strategy also addresses accommodation shortages and aims to attract more visitors, particularly from Europe, seeking cooler holiday destinations.
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